Kirsten Dunst dark comedy Bachelorette hits No. 1 on iTunes before its theatrical release

Image Credit: Jacob Hutchings

The burgeoning world of on-demand/digital releases for feature films hit a big milestone this week. The dark romantic comedyBacheloretteabout three best friends (Kirsten Dunst, Isla Fisher, and Lizzy Caplan) on an epic pre-wedding bender hit No. 1 on the iTunes Movies chart. Its the first time a film has hit that benchmark before its theatrical release.Bachelorette, which premiered at the 2012 Sundance Film Festival, opens in select theaters onSept. 7.

The accomplishment is especially sweet for the films distributor, RADiUS, which was created by The Weinstein Company earlier this year specifically to release films in non-traditional formats.Bachelorette was the companys first acquisition.

Read more:Bachelorette trailer: Watch Kirsten Dunst, Adam Scott and James Marsden enjoy some NSFW thrillsSundance 2012: The 12 biggest stories of the indie film festSundance: Bachelorette is a new kind of chick flick, caustically clever yet without a romantic bone in its body