Sundance Film 'Bachelorette' Acquired by The Weinstein Co.'s Radius Label

5:20 PM PST 2/7/2012 by Daniel Miller, Jay A. Fernandez

North American rights to the comedy Bachelorette, which premiered Jan. 23 at the Sundance Film Festival, have been acquired by Radius, the new label launched by The Weinstein Co. late last year, in a deal valued at more than $2 million.

The film starsKirsten Dunst, Isla Fisher, Lizzy Caplan, James Marsden, Kyle Bornheimer, Rebel Wilson and Adam Scott; it centers on a hedonistic bachelorette party.

VIDEOS: 'Bachelorette' Premiere With James Marsden, Kirsten Dunst

Bachelorette is the debut feature from writer/director Leslye Headland, who adapted the film from her stage play of the same name.

Radius, which will focus on the VOD space, was created to bring new films and other specialty entertainment to audiences simultaneously across multiple platforms. The label is run by co-presidents Jason Janego and Tom Quinn, former executives at Magnolia Pictures, which is known for its pre-theatrical Ultra VOD program.

The Bachelorette producers are Adam McKay, Will Ferrell, Jessica Elbaum for Gary Sanchez Productions; and Brice Dal Farra, Claude Dal Farra and Lauren Munsch for BCDF Pictures.

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The executive producers are Gary Sanchezs Chris Henchy and BCDFs Paul Prokop.

The deal was negotiated for Radius by Quinn and Janego and by CAA on behalf of the filmmakers.

Email: Daniel.Miller@THR.com; Jay.Fernandez@THR.com

Twitter: @DanielNMiller; @Writer730