'On the Road': Poster art reveal

Jack Kerouacs On the Road is such a seminal,sui generiswork of Beat Generation fiction that its taken 55 years since its publication for a feature film adaptation to make its way to movie theaters. Everyone whos read the book has an idea of how the story of two friends on a meandering road trip across America should look. Perhaps the biggest challenge facing director Walter Salles (The Motorcycle Diaries) was distillingall those disparate ideas into a single, unified feature film.

Then comes an even trickier question: How do you sell it? The Beats werent exactly known for being commercially oriented artists, but when you have a film featuring stars like Kristen Stewart, Viggo Mortensen, Amy Adams, and Kirsten Dunst, you kinda want to have them on your movie poster. How do you do that without making it seem like a crass play to boost your box office?

The design team atPercival & Associates have come up with an elegant solution in the final one sheet for the film, and EW has an exclusive first look. Check it out below (click the image to embiggen):

What do you make of the poster?

Read more:Toronto Film Festival: On the Road cast, crew celebrate at after-party (sans Kristen Stewart)On the Road teaser trailer: Kristen Stewart, Jack Kerouac, and jazz, baby, jazz VIDEOCannes Film Festival: On the Road is a reverent, if not overly faithful ramble