Slideshow: See What Kirsten Dunst, Kate Bosworth, and Elizabeth Olsen Wore While Freezing Their Tushes Off at Sundance

At Sundance, which has officially wrapped, there are two factors when it comes to dressing: the cold and the need to sell a movie. This means a precarious balancing act between looking like you're not trying at all (appearances should not take precedence over art!) and pulling it together later on to underscore to potential buyers, that, yes, you are attractive and marketable! Click through to see all the best low- and high(er)-maintenance looks from the festival.